High Piracy in China

Only the print media most affected by the increasingly digital era now? This assumption wrong.

Company news wire that works online like the Associated Press (AP) who was also a world-class course gasping face onslaught of friendship sites and blogs.

As recognized President AP Thomas Curley, shocked his party when the two most popular social networking today, Facebook and Twitter, often beat them in terms of speed launch news.

''Since Facebook and Twitter to bloom, often occurs when an incident broke out and we were not yet reporting, the news already appears on the site of friends, "Curley light as a speaker at the opening of the World Media Summit in Beijing yesterday (9 / 10) who also attended Java Post Group Chairman Dahlan Iskan.

Initially, information Curley, like most large companies, the AP also underestimate the phenomenon, and reluctant to adapt. But the news agency based in the United States is finally realized, businesses can be eaten if they are not trying to embrace evolving technologies.

''We are aware that today's news can no longer just a mission to satisfy customer's business. We also need to work together with them in order to provide the best service to our end users, namely the anchor, "said Curley.

Therefore, starting when hearing Sonia Sotomayor in Congress before it was appointed as chief justices and Supreme Court (Supreme Court) in July, the AP began to introduce the AP news blog. Through this concept, the AP asked Yahoo and Twitter to work together. Yahoo became news disseminator, Twitter serves as a means to channel the reader comments.

"The result? Traffic news about Sotomayor in Yahoo jumped 20 percent than when they spread our other news. Traffic on Twitter also rose 27 percent, whereas the AP news blog is also accessible to three times more than usual," explains Curley.

In line with Curley, the boss of media conglomerate News Corporation Rupert Murdoch was also suggested that all types of media and adopt indigenous. He gave an example Wall Street Journal newspaper that innovate with the launch of digital newspaper editions. Per month, the newspaper was able to pick up digital 25 million plus audience of two million readers of Mandarin edition.

"This is no longer the era of newspapers compete with newspapers, television against television. Boundaries between different types of media increasingly blurred. Many major newspapers in the world who are now dead due to a failure to recognize the needs of readers, not a new technology kaena invasion," said the Australian-born men.

Because of that, added Murdoch, creativity becomes the keyword. In connection with this, the boss of the business enterprise sector includes newspapers, television, radio, movies, sports, books, and friendship site that flicked on China's high rates are still pembajakannya.

"Piracy will greatly hinder the development of creative industries," he said.

WMS who attended more than 130 representatives of media and was covered by no less than 300 reporters from around the world will be closed today.

From the results of yesterday's discussion, divided into four groups expected concrete decisions can be formulated in accordance with the congress theme of this medium, namely cooperation, action, mutual benefit, and development.