Ad titled "Invest in Indonesia" is on page B7 The New York Times on 24 September 2012. One full page.
Consisting of three advertising articles, namely economic, master plan, and tourism. There are photos of Jakarta and the crater of Mount Rinjani.
The ad explained about the Master Plan for the Acceleration and Expansion of Indonesia's Economic Development (MP3EI) which will increase gross domestic product to 3.7 trillion-4, 7 trillion dollars and explain the debt ratings of Indonesia version of Fitch and Moody's, which is worth the investment.
Detailed questions of national tourism master plan that will develop 200 new attraction for tourists as well as 80 strategic locations nationwide tour in 2025.
He also explained the desire Indonesia grabbed eight million tourists visiting in 2012, growing by 7.5 percent over the previous year.
All investors or visitors who attended the Indonesia Investment Day opened by President Susilo Bambang Yudhoyono at the New York Stock Exchange, last September, got the newspaper. This plus some information in the form of a thin book bound, which describes the potential of Indonesia's economy and growth currently.
All promotional material is certainly aimed at attracting investors to Indonesia, which then invests primarily in the form of foreign investment is more stable and long-term rather than portfolio investment in the capital market that's easy to come and go.
As of the second quarter of 2012, foreign direct investment in Indonesia's balance of payments amounted to 3.882 billion U.S. dollars. The portfolio investment 3.789 billion U.S. dollars.
The issue was whether Indonesia is ready to welcome investors. Do not be ashamed to look in the mirror themselves.
Head of the Investment Coordinating Board (BKPM) Chatib Basri in a discussion with Nobel laureates economist Nouriel Roubini, Trade Minister Gita Wirjawan, and Finance Minister Agus Martowardojo before participants of the discussion that "Indonesia is not paradise".
Indonesia is not heaven. Chatib heartened to admit, there are still many problems in Indonesia. However, he stated, BKPM is ready to assist investors to face and overcome the problems encountered in Indonesia.
What problem? Will easily be met. For example, the cost of "under the table", which means extra costs should be borne by investors outside of formal charges. Although the percentage is recognized Chatib began to fall, efforts to jointly combat the issues that still need to be encouraged.
In addition, the infrastructure problems that also never resolved.
How much time is needed to transport products from Bekasi, West Java, to Sumatra across the Sunda Strait by ferry? Or how many times a year so power outages interrupt the production process?
The issue seem trivial. However, if not addressed, it will be more severe, resulting in low efficiency in Indonesia. Eventually eliminate the attractiveness of Indonesia as an investment destination.
One of the facts, the bank provides financing for infrastructure funds of Rp 59.683 trillion per quarter II-2012. How much is absorbed? Only Rp 36.256 trillion. That is, the potential in Indonesia has not been well explored. The reason is clear, such as the rule of law and land acquisition, which should be completed as soon as possible.
The problem is real, just look for solutions and execution. In the end, Indonesia is really going to be a haven investment. Advertising was not in vain.
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