Microsoft and Yahoo business search engine and online advertising

After the pull overextend and many times of negotiations, Microsoft and Yahoo finally agree to do the same work.

Both companies, on Wednesday (29 / 7) announced a cooperation for 10 years in the business search engine and online advertising.

"Microsoft and Yahoo realized that so much can be done (engine) search," said Microsoft CEO Steve Ballmer. "The cooperation provides greater space and resources for us to create the future of search engines," he added as dilansir AP.

Grains in the agreement, Microsoft will take over at the Yahoo search service and will be combined with Bing, a search engine service launched a new Microsoft. Exclusive license is granted for ten years. Yahoo further stated akan business portfolio to focus portalnya, mobile ads, and other products.

As rewarded for cooperation, Yahoo will get 88 percent of profits come from ads that customers who access the services of a search on Yahoo for the first five years. In addition, Yahoo also have the right to place advertisements in premium to its number of sites belonging to Microsoft.

However, the implementation of the cooperation possible new akan realized most quickly in 2010 because the decision to wait antimonopoli regulators in the U.S. that will determine the work could not have done the same. While the implementation of the possibilities in the world can spend up to two years.

Based on the comScore survey data, a combination of Yahoo and Microsoft over 28 percent market share search engine services in the U.S. after the second or Google at this time over 65 percent. For the global market, Google is the dominant search engine bisnia service with 67 percent market share while Microsoft and Yahoo combined control 11 percent new.