More and more service professionals are realizing the power of utilizing the internet to build their service based business. Unlike traditional advertising, you can imploy a variety of free methods to bring targeted visitors to your website to increase profits. Five easy marketing methods in particular that have proven to bring success are article marketing, blogging, search engine optimization, networking and press release distribution.
Article Marketing- Writing helpful and informative articles and then submitting them to article directories and niche sites in your target market is just one way to start establishing yourself as an expert online and to get free exposure for your business. Each article you submit should contain your bio and a link back to your website for maximum exposure.
Blogging- Good content is key to getting and keeping visitors coming back to your website. A blog allows a quick and easy way to continually add content to your site. You can blog about new services and products, specials, helpful tips and more. And search engines love fresh content!
Search Engine Optimization- Optimizing your site for the search engines is how people searching the internet for your services can find you. Make sure you do your keyword research and apply it both as you build your website and as you add new content.
Networking Online- Often overlooked by service professionals, networking in forums and social media networks such as Facebook and Myspace are great resources to reach your target market. The key to social networking online is to build relationships with your target market by offering your expertise in a way that is informative and helpful, focused on the individual and not to try to sell them on your service at first contact.
Press Releases- Submitting press releases online is another free advertising technique to get free publicity. Offline papers and magazines look through these for interesting stories so you just may find yourself in a local newspaper article or being interviewed on TV if you hit on the right topic. Prweb, a free press release distribution service, is a great source to submit your press release to.
These five marketing techniques when used consistently will create a steady flow of traffic and exposure for your service based business.
Erica Brooks is the owner of http://www.awomaninbusiness.com where she specializes in helping women to start and build successful businesses online. For more easy marketing techniques for service professionals visit http://www.servicebasedbusinesstips.com
http://www.marketingsource.com/articles/searchcat/Marketing%20Basics
Article Marketing- Writing helpful and informative articles and then submitting them to article directories and niche sites in your target market is just one way to start establishing yourself as an expert online and to get free exposure for your business. Each article you submit should contain your bio and a link back to your website for maximum exposure.
Blogging- Good content is key to getting and keeping visitors coming back to your website. A blog allows a quick and easy way to continually add content to your site. You can blog about new services and products, specials, helpful tips and more. And search engines love fresh content!
Search Engine Optimization- Optimizing your site for the search engines is how people searching the internet for your services can find you. Make sure you do your keyword research and apply it both as you build your website and as you add new content.
Networking Online- Often overlooked by service professionals, networking in forums and social media networks such as Facebook and Myspace are great resources to reach your target market. The key to social networking online is to build relationships with your target market by offering your expertise in a way that is informative and helpful, focused on the individual and not to try to sell them on your service at first contact.
Press Releases- Submitting press releases online is another free advertising technique to get free publicity. Offline papers and magazines look through these for interesting stories so you just may find yourself in a local newspaper article or being interviewed on TV if you hit on the right topic. Prweb, a free press release distribution service, is a great source to submit your press release to.
These five marketing techniques when used consistently will create a steady flow of traffic and exposure for your service based business.
Erica Brooks is the owner of http://www.awomaninbusiness.com where she specializes in helping women to start and build successful businesses online. For more easy marketing techniques for service professionals visit http://www.servicebasedbusinesstips.com
http://www.marketingsource.com/articles/searchcat/Marketing%20Basics
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