After the Year Slows, 2015 Property Business Will Increase

Slowing growth in the property sector in 2014, predicted there will be continued in 2015.

This is possible with the assumption that economic growth increases, the level of demand strengthened, and a positive investment climate. Head of Research Savills PCI, Anton Sitorus, express their opinions regarding the business and prospects of the property industry in 2015 to Kompas.com, Wednesday (12/31/2014). 

"The growth properties of this year which only reached 10 percent to 12 percent, had been predicted. Moreover, the initial symptoms occurred since the second quarter of 2013. The market was not surprised anymore. So, next year, the property sector will return to move up with growth of around 20 percent," said Anton. He said that the entire sub-sectors ranging from residential properties tread, apartment strata (condominium), offices, shopping centers, hotels, up to the industrial area will experience higher growth than this year. 

 "On the one hand, new projects springing up. While on the other hand the demand has increased. In addition, next year will also be characterized by the presence of new developers who previously did not have a property cores, and also foreign developers ahead of the integration of the ASEAN Economic Community Padar and effect," said Anton. Indonesia, said Anton, still very attractive for property investment. The country is still in the growth stage. With the enormous market, about 235 million people, Indonesia is still sexier than other countries in Southeast Asia. Housing and apartments 

"The demand for housing will not be reduced. Moreover, the price of fuel oil (BBM) has gone down, people's purchasing power will be back better. Those who had previously decided to postpone the purchase of a home this year, will execute the purchase of next year," said Anton. In addition, Anton added, developers will not raise prices too high. They will adjust the rate of inflation. Because, with the growth in prices is "insanely" in 2012 and nearly 50 percent, the market's ability to absorb slowly diminished. 

 "However, with the rise of rational price, at best 20 percent, the market can still afford it. It was realized developers with jor-rod does not raise the price. They also began to provide a marketing gimmick in the form of cash back or rebates and ease of financing," said Anton. office complex Subsector offices will also bounce back along with a conducive investment climate. According to Anton, the request comes from the banking, insurance, information technology, telecommunications, and also consummer goods. 

 "The supply of offices distributed in the central business district or central business district (CBD) Jakarta and surrounding areas as well as in TB Simatupang, Gatot Subroto, Brass, and Thamrin. Among Sahid Sudirman Center, Cemindo Tower, Telkom Landmark Tower, and others, "he said. While in eastern Jakarta, Kirana 2 Office supplies enough to accommodate demand from companies manufacturing, trading, and shipping. "There has been no significant surge in demand, the article of the office market for high-rise buildings have not been established. The companies were still looking for a shop to expand," said Anton. 

 The office market in the corridor east of Jakarta, said Anton, unlike in the corridor Simatupang, Puri Indah, or Gatot Subroto from high-profile firms (high profile) such as banks, and others. shopping center Limitations of land in downtown Jakarta, encourage the development of shopping centers increasingly active and massive in the suburbs and other cities outside Jadebotabek, Bandung, and Surabaya. Anton said the new phenomenon that occurred in 2015 is increasingly soaring occupancy level shopping center. As the expansion of local and foreign retailers. However, rental rates will not soar, because of large increases have occurred in mid-2014. "Thus, a retailer-large retailers more conservative with limited expansion.

 Instead, they will boost sales volume growth. The demand is higher, but the retailer-retailers will play it safe (play save)," said Anton. In 2015, he added, will also present new foreign retailers retailers-both locally and internationally from Asia, and Europe. It makes antarperitel competition is getting tougher. industrial area The entry of Oppo Mobile telecommunications equipment company and the influence of the noisy industrial estate market. Anton explained, though Oppo Mobile just acquired the factory, but pushing the occupancy rate increased industrial area.

 "With limited land available in major industrial areas in Cilegon, Bekasi, Cikarang, stimulate the emergence of new industrial zones in other cities in Java, such as Semarang and Surabaya, as well as in Makassar, Medan and Balikpapan," said Anton. On the demand side, Anton predicts, there will be growth, because of better investment. Company will also expand much more. For information, actual investment foreign investment (FDI) in the property sector in the third quarter of this year alone reached Rp 4.6 trillion.